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Marketing Event Coordinator in Nashville, TN at HealthTrust

Date Posted: 3/7/2019

Job Snapshot

Job Description

At HealthTrust we are committed tostrengthening provider performance and clinical excellence through an alignedmembership model and the delivery of total spend management advisory solutionsthat leverage its operator experience, scale and innovation. We areheadquartered in Nashville, Tennessee, and serve over 1,500 hospitals andhealth systems, and more than 31,000 other member locations includingambulatory surgery centers, physician practices, long-term care and alternatecare sites.

HealthTrust is part of the HCA family, aFortune 100 company with more than 200,000 employees and one of the nation'sleading providers of healthcare services.HCA operates over 170 locally managed hospitals and over 100 freestandingsurgery centers in 20 states and the United Kingdom. HCA has been named one ofthe world's most ethical companies for eight years in a row. At HCA, we aredriven by a single goal: the care and improvement of human life.

JOB SUMMARY – The Event Coordinator willassist with the development and implementation of an effective corporate eventprogram that supports the marketing and corporate strategic plans forHealthTrust, CoreTrust, AdvantageTrust and all related service lines. The EventCoordinator will support the Trade Show Manager with managing and executingcorporate events to include trade shows, hosted conferences, VIP meetings and hospitalityevents. The ideal candidate is detailed-oriented, an excellent communicator,thrives under pressure and has a proven track record of developing andexecuting effective corporate event programs in the healthcare field.

DUTIES (included but not limited to) –

  • Collaboratewith the Trade Show Manager as well as sales and marketing leadership at thecorporate level and within each business unit to develop and execute aneffective trade show strategy based on potential ROI, demographics, speakingand sponsorship opportunities, lead generation opportunities, past performanceand budget impact.
  • Provideongoing support to Trade Show Manager in establishing program agenda, overallproject/timeline management, revenue generation, budget control, executinglogistics, venue selection, vendor selection, systems development, and conductingpost-event measurement/​follow up to deliver an effective program of events fortrade shows, hosted conferences and other corporate events.
  • Assist inestablishing and managing budgets for each event, ensuring that expense andrevenue targets are achieved. Work closely with each business unit andaccounting to ensure that accurate financial information is provided for eachevent and appropriate chargeback allocations for each business unit areestablished and followed.
  • Develop andexecute marketing promotion strategies to improve event effectiveness andpromote attendance, maintaining effective communication with attendeesthroughout planning process.
  • Assist in theimplementation and management of all systems supporting event registration,onsite solutions, trade show logistics, promotional item inventory, booth hardwareinventory and mobile applications.
  • Help developand manage appropriate lead qualification system at trade shows/​events.​
  • Support thedevelopment of quarterly rolling marketing plans for national and regionalmarketing events, ensuring an accurate calendar is posted on corporate intranetand websites.​
  • Proactivelycommunicate project status, program deadlines, identifying any areas of concernor problems with associated solutions to the Trade Show Manager and otherinternal customers as needed to ensure that logistics, registration, budget andscheduling needs are met.
  • Assist in thenegotiation and ongoing relationship management of vendor contracts that providesupportive services for hosted conferences, trade shows and other corporateevents, ensuring best possible pricing and service for event.
  • Utilizemetrics and processes to measure event success, providing analysis andrecommendations to Event Manager for continual program improvement.​
  • Ensure thatall brand style guidelines are followed for each trade show and event.​
  • Maintainup-to-date healthcare industry knowledge of trends, technologies and bestpractices for shows and events and communicate relevant findings to EventManager.

Job Requirements

Bachelor’sdegree, marketing, hospitality, communications, or a related discipline.

3-5 years ofexperience in event planning within the healthcare industry with job relatedresponsibilities in marketing, trade shows and/or corporate events.

CertifiedMeeting Professional (CMP), Certified Trade Show Marketer (CTSM), or Certifiedin Exhibition Management (CEM) preferred.

Our benefits package allows you toselect the options that best meet the needs of you and your family. Benefitsinclude 401k with a company match, paid time off, medical, dental, vision, flexspending for both health and day care, life insurance, disability, tuitionreimbursement and student loan repayment, employee discount program, employeestock purchase program.

We are an equal opportunity employer andwe value diversity at our company. We do not discriminate on the basis of race,religion, color, national origin, gender, sexual orientation, age, maritalstatus, veteran status, or disability status.